BA (Hons) Digital Media
Why this Programme?
The BA (Hons) Digital Media course at NEXT Campus equips students to navigate a dynamic and rapidly evolving landscape shaped by the proliferation of digital media technologies. Students will study emerging topics, such as AI (Artificial Intelligence) in the digital media production process, social media, extended reality (such as augmented reality and virtual reality), and web design.
The course develops core competencies and subject knowledge on these topics, which prepare students for a range of employment roles in the Digital Media sector. These Digital Media advancements have not only transformed how individuals interact but also play an integral role in people’s lives, impacting areas such as politics, education, media, art, and industry.
Recognising the significant career opportunities in the Digital Media industry, this course has been designed to address the need for qualified professionals specialising in various aspects of Digital Media, in the broader pathways of design, development, media production, and research. The rationale for the course is that it equips students with a comprehensive skillset in Digital Media, encompassing theoretical, practical, and academic dimensions. Our commitment to inclusive assessment, as part of the university’s wider strategy for teaching, learning, and assessment, makes it a distinctive course underpinned by professional practice and core competencies for working in the creative industries.
